Search versus SGESince December, Business Insider has plugged the same queries into Google's traditional search engine and its generative AI version to see how information is presented differently.
Mark Mahaney, a top internet analyst at ISI Evercore, has been testing SGE alongside generative AI rivals like Perplexity and OpenAI's ChatGPT.
Ray has spotted answers in SGE results that are not sourced from websites that rank in the top 100 positions for that query in traditional Search results.
Neither query produced any sort of generative AI response — although a search for "common cold" did.
They've already got billions of people using Chrome and using Google search," Shmulik told BI.
Persons:
It's, Mark Mahaney, Mahaney, SGE, Adweek, Alan Antin, Google's SGE, Gaga's, Gaga, Tiffany, Kali Hays, Google's, Sundar Pichai, Lily Ray, Ray, Mark Shmulik, Bernstein, Susan Orlean, Evercore's Mahoney, we're, Bernstein's, Shmulik, he's, ChatGPT
Organizations:
Google, Business, Microsoft, Gartner, ISI, New York Magazine, BI, GitHub, LinkedIn, SGE, Bing
Locations:
SGE, OpenAI